SEO stands for Search Engine Optimization . SEO is the process to enhance the visibility of a website or web-page in SERPs (Search Engine Result Pages). There are two types of SEO- On-page SEO and Off-page SEO.
On-page SEO includes strategies such as optimizing your titles and descriptions, internal linking, image optimization, content optimization and many more. Off-Page seo includes various techniques such as Bookmarking, directory, forum submission, article submission, blogging, video submission, ppt and pdf submission, question-answers, social media etc.
Off-Page SEO Importance
You know the difference between on-page seo and off-page seo. Now question arises in your mind, what is the significance of off-page SEO? How can you increase your website rankings? Off-page SEO is used to get ranking in major search engines like Yahoo! Google and Bing. When another high quality links to your website, Google considers it as back-linking for your website.
If you are sharing your content on social media, then your content must be unique, quality and fresh content and also must be relevant to your products and services.
Benefits of Off-Page SEO
What are the actual and direct benefits of using Off-Page SEO? There are 3 main benefits to use Off-page SEO:
-It will help to increase your SERP rankings.
-It will help to increase your PageRank (PR).
-It will help you to obtain more exposure for your website.
Increase Your SERP
SERP (Search Engine Result Page) ranking decide that how will be placed your website ranks on Google result page. If your website rank is higher and showing in top ranking results, it means that your website will get more click by the users. So, by increasing your rankings, you will increase your CTR (Click Through Rate) as well.
Increase Your PageRank
If your website is showing in top ranking results, then your Page-rank will sure increase. PageRank is a numeric value, which is assigned by Google. Google gives the numeric value to individual page according to its quality back-linking on the high authoritative websites.
Some Off-Page SEO Strategies That will Boost Your Rankings
-PPT, PDF submission.
-Search Engine Submission
-Press Release Submission